A premium dating retreat brand and digital experience.
Martin GusinProduct Builder
Digital products, systems & experiences.
MARTIN.G: From problem to product.
Film
המחלבה
An operational workforce product for scheduling, management workflows and day-to-day operations.
View project המחלבהReal product screens. Personnel names and identifying marks removed.
- 01Home
- 02Team Week
- 03Manager area
Windows · Stream Deck · Spotify
Spotify control. Made for Stream Deck.
Connect Spotify once, then control playback, volume, likes and playlists directly from Stream Deck.
Like it. Save it. Play it.
Internal Systems
Not every product is built for the public. Some are built for the people keeping things running behind the scenes.
Selected parts of internal systems, with identifying details removed.
Process Management System
A purpose-built system for managing information, workflows, and outputs in an internal work environment.
System design · Software engineering
Infrastructure Management System
An internal tool for consolidating technical information, coordinating workflows, and monitoring system components.
Product design · System design · Software engineering
How I Work
How a problem becomes a product.
- 01
Understand
Find the real problem before the first screen.
- 02
Define
Decide what is worth building, and what is not.
- 03
Design
Shape the product around how it will really be used.
- 04
Build
Engineer it end to end, ready for real use.
- 05
Refine
Learn from it in use, then make it better.
Capabilities
The work shows it.
Product strategy
Knowing what really needs to be built, and what doesn’t.
DECKIFYA small everyday problem, turned into a real product that shipped.
Product design
Turning a real need into an interface that is easy to understand and use.
המחלבהA week of shifts, leave and duties you can read at a glance.
System design
Bringing data, processes and screens together into one system that works.
Internal SystemsInternal systems built around how the work is actually done.
Software engineering
Taking the plan all the way to a working product, end to end.
DECKIFYThe Stream Deck plugin and its setup, built end to end, with the source code publicly available.
Operational workflows
Building systems around the way the work actually gets done.
המחלבהShift scheduling, coverage and daily operations in one product.
Brand experience
Keeping one identity from the brand through to the digital product.
ONOne identity, from the brand to the website.
About
Martin Gusin
Product Builder
I don’t start with a screen. I start with the problem.
I build products and systems end to end: from the moment a problem is spotted, through the thinking and the design, to something that actually works and gets used. Sometimes that is a product open to the public, sometimes an internal system meant to make complex work simpler and clearer.
Many of my ideas start with small things, something that feels clumsy, a step that seems unnecessary, or a moment that makes me think: how is there still no better way to do this? From there I work out what the problem really is, take it apart, and build a better way.